BELL & ROSS OPENS WORLD’S FIRST BOUTIQUE IN SINGAPORE
25 February 2010, Singapore
Bell & Ross continues its international development by the opening in Singapore of its first boutique worldwide. It marks a significant step in the history of the brand and confirms its dynamic growth.
The boutique reflects the same principles of Bell & Ross timepieces: pure lines and timeless elegance, masculine dark reflective glass is paired with wooden panels that set the tone for a modern, but intimate setting of the store. Customers are invited to lounge on leather seats, while they can browse a comprehensive range of Bell & Ross timepiece collections, from BR instrument, Professional and Vintage. The boutique also houses a UV light display, which allows for the optimal showcasing of the glow in the dark limited edition timepieces.
To commemorate the occasion, Bell & Ross has produced a boutique exclusive ‘Left Hand Crown BR 01-92 46mm Phantom’ watch. Only 50 pieces of this limited edition will be available in Singapore.
“The opening of the first Bell & Ross flagship boutique in Singapore symbolizes a very significant milestone for our brand, and it is only possible with the strong support of the fans of Bell & Ross,” said Mr Carlos Rosillo, CEO, Bell & Ross. “We are very pleased to present a unique left hand crown timepiece for our first standalone boutique, which we believe, our collectors will appreciate” adds Mr Bruno Belamich, Creative Director, Bell & Ross.
Watch connoisseurs and collectors can anticipate more boutique exclusive timepieces, as well as events that have been planned to celebrate the new store opening.
The Bell & Ross boutique is located at:
333A Orchard Road, #01-15 Mandarin Gallery, Singapore 238867.
Telephone: +65 6884 6471